I partnered with Sarah Dorkenwald to design and produce the Images Festival overall visual concept, marketing materials, and website. The festival poster shows the overall design concept we developed—a film (which was in the festival) projected onto the Toronto evening sky—with our Swiss-style typographic system. We applied the concept to postcards, tickets, invitations, exhibition catalogue, print ads, and website.
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Newspaper ad, invitation, ticket, postcard
I developed a typographic system and grids for the exhibition catalogue. The festival is composed of a huge variety of film screenings, art shows and performances at a huge number of venues, and as well, the catalogue contained essays and creative writing pieces: thus the information architecture of the catalogue was fairly complex and to help the user, I developed a typographic wayfinding system, found at the corner edges of each article.
Detail of typographic wayfinding system